EQS-News / 02/12/2015 / 17:08 UTC+8

For Immediate Release 2 December 2015

UBS initiated coverge on SMI Holdings at "Buy"; Target Price at HK$1.2

(2 December 2015 - Hong Kong) UBS issued a research report of SMI Holdings Group Limited ("SMI" or the "Company" and its subsidiaries, collectively the "Group", HKEx: 198) on 2 December 2015. It initiated coverage on SMI at "Buy"; target price is set at HK$1.2.

The report stated that, as the China's second-largest cinema chain, SMI has strategic investments in film production and distribution, and has been aggressively constructing new cinemas, especially in third- and lower-tier cities since 2014. The Company's box office sales increased 89% y-on-y in the first 8 months in 2015, compared with 48% for all of China. UBS believed SMI's recent growth momentum has been fueled by its film ticket online-to-offline (O2O) partnership with Baidu and integrated marketing. UBS believes SMI's long-term goal of becoming the country's no. 1 cinema chain is ambitious but possible.

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About SMI Holdings Group Limited (0198.HK)
SMI Holdings Group Limited (0198.HK) is a company listed on the Main Board of the Stock Exchange of Hong Kong. The Company is principally engaged in the business of movie theater operating and new complementary business, such as Xingmeihui and advertising & promotion business. Under its strong management team and powerful business network, the number of SMI's movie theater has grown from 3 in 2009 to 150 now.

02/12/2015 Dissemination of a Press Release, transmitted by EQS TodayIR - a company of EQS Group AG.
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