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For Immediate Release TCL Multimedia's LCD TV Sales Volume Up by 47.5% Year-on-Year (8 August 2016, Hong Kong) TCL Multimedia Technology Holdings Limited ("TCL Multimedia" or the "Group", HKSE stock code: 01070) today announced sales volumes of its TV products for July 2016. TCL Multimedia's LCD TV sales volume for July 2016 increased by 47.5% from the same period of last year to 1,694,439 sets, of which sales volume of smart TVs soared by 174.1% year-on-year to 870,451 sets. Accumulated sales volume of LCD TVs from January to July 2016 rose by 15.6% year-on-year to 10,251,317 sets, while sales volume of smart TVs surged by 90.4% year-on-year to 4,955,107 sets. In the PRC Market, the Group has fully utilized its advantage of curved TVs by increasing resource, while stepping up efforts to sell 4K TVs. The total LCD TV sales volume was up by 35.3% year-on-year to 577,278 sets in July 2016, of which sales volume of smart TVs (excluding ODM business) was 268,939 sets, accounting for 58.4% of LCD TV sales volume for the month of July. Accumulated sales volume of LCD TVs from January to July 2016 increased by 7.5% year-on-year to 4,857,917 sets. In the Overseas Markets, the Group's LCD TV sales volume rose by 54.7% year-on-year to 1,117,161 sets in July 2016, which was mainly contributed by the continued growth in the North America Market. The effect of Brazilian Olympic continued to spur growth in the Emerging Market and the strategic ODM business also recorded a significant increase, which represents a year-on-year increase of 77.8% and 31.4%, respectively. Accumulated sales volume of LCD TVs from January to July 2016 was 5,393,400 sets, increasing by 24.1% from the same period of last year. The number of activated smart TV users for July 2016 operated by Huan was 394,489; accumulated users totaled 14,952,160 as of end of July 2016; and daily average number of active users was 6,354,257 (Source: Huan Technology Co., Ltd. ("Huan")). TCL Multimedia announced the signing of an MOU with a leading Brazilian home appliance enterprise SEMP ("SEMP") on 22 July 2016, to mutually invest BRL200 million, equivalent to approximately USD60 million, in the joint venture company ("JV Company") SEMP TCL incorporated in Brazil, with formal operations commenced on 1 August 2016. The JV Company aims to increase its market share of TV products to 10% in Brazil with the top three ranking in the industry within three years. Of which, sales volume of TCL branded products is expected to exceed 800,000 sets, reaching a market share of 8% in Brazil. Benefitting from SEMP's extensive sales network in Brazil, wealth of local experience and TCL's strong supply chain management (from screen manufacturing to whole-unit assembly) as well as excellent product strength, both parties will achieve mutual synergies. The cooperation will also accelerate TCL's entry into the local mid-to-high end home appliance market to penetrate into the high-potential South American market. -End- This press release is issued by Cornerstones Communications Ltd. on behalf of TCL Multimedia Technology Holdings Limited. For further information, please contact: Cornerstones Communications Ltd. Document: http://n.eqs.com/c/fncls.ssp?u=IYQTMTNLYS Document title: eng Key word(s): Monthly Figures
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